FOOD 4 LESS TO LIGHT UP THE LAS VEGAS SKY

Supermarket Chain to Celebrate Savings at 15 Clark County Stores

LAS VEGAS, NV – (February 6, 2003) – The Las Vegas sky will be extra bright this weekend as Food 4 Less celebrates its recent expansion in the Las Vegas area with a savings extravaganza at all 15 of its stores in Clark County. Food 4 Less, the nation’s premier price-impact supermarket chain, will be holding a “15 Stores of Savings” event. This first-of-its-kind celebration will be a true Las Vegas extravaganza featuring all the hoopla of a Vegas Strip casino opening. There will be bright lights sweeping the night sky, big banners announcing savings, and a sweepstakes contest offering shoppers the chance to win a jackpot in valuable prizes. “This is one of the biggest sales events in Food 4 Less history and we’re holding it right here in Las Vegas,” said Dave Hirz, President of Food 4 Less. In addition to offering the lowest prices in town, the “15 Stores of Savings” event will offer shoppers the chance to win tens of thousands of dollars in prizes, including a Seadoo watercraft, Sony home theater system, five Sharp flat screen televisions, 15 Food 4 Less shopping sprees ($1,000 value), 15 Best Buy Gift Cards ($599 value) and 15 Canon digital cameras. “We’re offering these prizes as a thank you to our loyal customers and as a special welcome to those customers who are new to Food 4 Less,” said Hirz. Shoppers can enter the Food 4 Less “15 Stores of Savings” sweepstakes simply by filling out an official entry form available at the service desk in any of the chain’s 15 locations in Clark County. Winners will be selected in random drawings and notified by an outside marketing firm. The “15 Stores of Savings” event culminates an amazing two months of growth for Food 4 Less in Clark County. From November 20, 2002 to January 31, 2003, Food 4 Less opened two new stores and put its banner up on eight former Raley’s locations in Clark County. Food 4 less now operates 15 stores in the Greater Las Vegas area making it Clark County’s third largest grocery chain. Food 4 Less’ Las Vegas area stores feature state-of-the-art store designs, and offer customers outstanding quality with a diverse selection of products, destination departments and customer services – all at the lowest prices in town. For a 24-hour town, all of the stores are open 24 hours a day, seven days a week. “We are very pleased to cast a vote of confidence in Las Vegas with this major investment in the community,” said Dave Hirz, president of Food 4 Less. “We look forward to introducing Food 4 Less’s special brand of friendly service to customers who appreciate quality, variety and exceptional value.” Food 4 Less acquired the eight former Raley’s stores as part of an agreement reached by its parent company, The Kroger Co., to purchase several Raley’s locations in Clark County. “We’re excited about the potential of all of our Las Vegas supermarkets,” Hirz said. “We look forward to defining the future of supermarket shopping in Clark County by providing state-of-the-art and value-added services for busy consumers.” The Food 4 Less “15 Stores of Savings” event will be supported by print ads, direct mail and in-store point-of-sale materials. Powerful searchlights, often seen at movie premieres, will shine from every store to draw attention to the event. “We invite the community to come out and take a look at the Food 4 Less store in their neighborhood,” he said. “We believe customers will appreciate the low prices, great selection of groceries and all of the added services at their neighborhood Food 4 Less.” In celebration of its newest Las Vegas stores, Food 4 Less recently donated nearly $25,000 to several Clark County public schools. “Food 4 Less takes an active role in every community we serve,” said Hirz said. “It is our intention to be a good corporate citizen in greater Las Vegas. We will remain open to new ways to meet community needs and to participate in neighborhood improvement projects.” Food 4 Less has been serving the residents of Clark County since 1999 when it acquired five former Price Rite stores. Food 4 Less operates 130 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Nevada, Illinois and Indiana, and Foods Co in Northern California. Food 4 Less is a division of The Kroger Co., (NYSE:KR), one of the nation’s largest grocery retailers, headquartered in Cincinnati, Ohio.

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